Deloitte | Global news | Marketing

An overview of Deloitte global news on Marketing:

Middle East

Middle East | Regional

'Brands that embrace digital, purpose and agile are well positioned' A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
Italy

Europe | Italy

Deloitte Digital helps Lamborghini boost customer experience Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
Asia

Asia | Regional

Deloitte global CMO Diana O’Brien talks of strategic tilt toward Asia Deloitte’s global CMO Diana O’Brien has told Marketing magazine that a tilt toward Asia is embedded in the Big Four firm’s future strategy.
29 October 2019
United States

North America | United States

Deloitte's Heat creative agency launches AI practice Heat, an advertising agency owned by Deloitte, has launched Heat AI.
26 June 2019
United States

North America | United States

Deloitte buys Magnetic's AI marketing business Deloitte Digital has added the artificial intelligence platform business of Magnetic Media Online.
11 September 2018
Australia

Oceania | Australia

Less than a fifth of Australian marketers see brand as their most important objective A strong brand creates a community, an emotional connection between company and customers.
19 July 2018
United States

North America | United States

Accenture Interactive launches consulting invasion of Ad Agency space The tech mastery cultivated by consulting firms keen to offer clients first-rate digital transformation services is generating a range of corollary benefits.
19 June 2018
Australia

Oceania | Australia

Deloitte Australia Great Barrier Reef campaign shortlisted for Cannes Lions award Deloitte’s Value of Nature campaign for the Great Barrier Reef Foundation has been selected as one of 21 contenders shortlisted for Cannes Lions awards.
08 June 2018
United Kingdom

Europe | United Kingdom

Banks to improve customer services offerings as economy stabilises As the global economy moves towards steady growth – with rates expecting to see rises over the coming years – banks are entering a more stable mode of operation.
28 February 2018
United Kingdom

Europe | United Kingdom

Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
United Kingdom

Europe | United Kingdom

Brands need tailored strategies to win customer loyalty game By challenging traditional beliefs around customer loyalty and cutting through purely transactional rewards, brands can create more intelligent propositions, writes Harriet Mason, an Engagement Manag
19 July 2017
United Kingdom

Europe | United Kingdom

Customer Experience value key for marketers to maximise CX return The secret to maximising CX return is to focus on customer experience value, says Andy Main, head of Deloitte Digital. Marketers are competing on experience now more than ever.
01 July 2016
United Kingdom

Europe | United Kingdom

Deloitte teams up with Polish consultancy Stratosfera Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera.
01 September 2015
United Kingdom

Europe | United Kingdom

Deloitte: Dutch online advertising reaches 1.5 billion The Dutch online advertising market totalled €1.4 billion in turnover last year.
30 March 2015
United Kingdom

Europe | United Kingdom

5 consulting firms nominated for B2B Marketing Awards For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014

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