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IBM Consulting |
Global news | Marketing
An overview of IBM Consulting global news:
Consulting industry
New offices
1
Rankings & Awards
2
Expertise
Digital
2
Ecommerce
2
Marketing
5
Pricing
1
Sales
2
Industry
Technology
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Themes
Global news
195
United Kingdom
IBM: Cognitive pricing to retain and attract customers
Pricing strategy has only become more complex as online retail channels proliferate.
01 February 2016
United Kingdom
Marketing overlooking customer experience goals
Four in five consumers do not feel understood as an individual by brands, research by IBM and Econsultancy shows.
13 May 2015
United Kingdom
IBM Studio London to transform the client experience
Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
13 March 2015
United Kingdom
Consulting firms PwC and IBM named digital superstar
Consulting firms PwC and IBM have been recognised for their outstanding digital marketing campaigns in 2014 and have been named ‘digital superstar’ by B2B Marketing. The campaigns of the two firms have ‘gone that step further&rsqu
18 December 2014
United Kingdom
5 consulting firms nominated for B2B Marketing Awards
For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
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