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IBM |
Global news | Marketing
An overview of IBM global news on Marketing:
Consulting industry
Milestones
1
New offices
1
Rankings & Awards
2
Functional area
Marketing
7
Industry
Technology
2
Themes
Global news
166
United States
North America | United States
IBM Global Business Services rebrands as IBM Consulting
IBM Global Business Services, the professional services arm of Armonk, NY-based technology giant IBM, has rebranded to “IBM Consulting.
19 October 2021
Egypt
Middle East | Egypt
IBM expands MENA footprint with two new innovation centres in Egypt
IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
United Kingdom
Europe | United Kingdom
IBM: Cognitive pricing to retain and attract customers
Pricing strategy has only become more complex as online retail channels proliferate.
01 February 2016
United Kingdom
Europe | United Kingdom
Marketing overlooking customer experience goals
Four in five consumers do not feel understood as an individual by brands, research by IBM and Econsultancy shows.
13 May 2015
United Kingdom
Europe | United Kingdom
IBM Studio London to transform the client experience
Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
13 March 2015
United Kingdom
Europe | United Kingdom
Consulting firms PwC and IBM named digital superstar
Consulting firms PwC and IBM have been recognised for their outstanding digital marketing campaigns in 2014 and have been named ‘digital superstar’ by B2B Marketing. The campaigns of the two firms have ‘gone that step further&rsqu
18 December 2014
United Kingdom
Europe | United Kingdom
5 consulting firms nominated for B2B Marketing Awards
For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
Brazil
