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McKinsey & Company |
Global news | Marketing
An overview of McKinsey & Company global news on Marketing:
Consulting industry
Fees & Rates
1
M&A in consulting
2
Partnerships
1
Functional area
Marketing
10
Industry
Automotive
1
Financial Services
1
Government
1
Insurance
1
Public Sector
1
Retail
1
Themes
Global news
838
Europe
Europe | Regional
Record levels of incentives are eroding sales margins of car manufacturers
Automotive companies have lean and well managed operations, focused on reducing production and operations costs.
19 September 2018
United States
North America | United States
Consulting firms recruited as US cities battle for Amazon's HQ2
McKinsey and other top consulting firms have been linked to cities’ efforts to win over Amazon as the tech giant deliberates on where to open its second headquarters.
08 June 2018
United Kingdom
Europe | United Kingdom
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions
The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
United Kingdom
Europe | United Kingdom
Brand loyalty not enough to guarantee custom
Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
United Kingdom
Europe | United Kingdom
Actively engaging frontline staff is key for successful transformation
Actively engaging line managers and frontline staff are key parts of the wider organisational transformation puzzle, a new report finds.
01 March 2017
United Kingdom
Europe | United Kingdom
McKinsey & Company buys design consultancy Lunar
With a focus on carefully designed user experiences able to propel companies from underdogs to market leaders, recent years has seen large companies buy up or add design practices to stave off well d
18 May 2015
United Kingdom
Europe | United Kingdom
McKinsey: Marketing & sales capabilities bolster growth
Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
United Kingdom
Europe | United Kingdom
McKinsey: 6 steps to transform marketing & sales skills
In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
United Kingdom
Europe | United Kingdom
McKinsey: Digital capabilities boost sales conversion
Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
United Kingdom
Europe | United Kingdom
McKinsey: Car insurers have dramatic marketing ROI
Car insurers have dramatic ROI on marketing and advertising effort. A study from McKinsey & Company shows that auto insurers have failed to boost sales even after spending billions of dollars on advertisements.
11 March 2013
Brazil
