SparkOptimus | Global news

An overview of SparkOptimus global news:

Europe

Advancing European sovereignty in data and technology: A practical approach Over the past period, the conversation about who controls digital infrastructure, data, and AI is intensifying – in political circles, public institutions and corporate boardrooms.
04 June 2026
Netherlands

Bleckmann partners with SparkOptimus for AI implementation Global logistics and fulfillment services company Bleckmann has successfully integrated generative AI (Gen AI) into its commercial operations to accelerate international expansion following a success
18 February 2026
Europe

SparkOptimus guide sets out how to realize Generative AI’s true potential Generative AI is one of today’s most hyped technologies, yet realising its benefits is easier said than done.
18 December 2025
Europe

While Gen AI adoption surges, implementation at scale remains challenging Generative AI is already making a significant impact across functions and industries, but many organisations are struggling to keep pace with its potential and the rapid rate of change.
17 July 2025
Belgium

SparkOptimus helps Orac launch commercial growth plan When Orac, a major European wall decoration company, sought to boost its sales significantly by 2028, the company called in digital consultancy SparkOptimus to help launch a new growth plan.
30 April 2025
France

SparkOptimus helps consumer health business Opella accelerate product innovation Facing a rapidly evolving market with constant new product introductions, Opella partnered with SparkOptimus to enhance its product development capabilities and dramatically reduce the time it takes
17 April 2025
Europe

Customer service and sales are top current use cases for Generative AI As Generative AI continues to mature, businesses in a wide array of sectors are taking advantage of powerful new tools that boost productivity in many areas.
12 September 2024
Europe

SparkOptimus reinforces purpose-driven focus with B Corp status Dutch management consultancy firm SparkOptimus has achieved its certification as a B Corporation (B Corp).
28 March 2024
Netherlands

SparkOptimus supports Budget Thuis with generative AI Leading digital consultancy SparkOptimus has completed a project that helped Budget Thuis, an energy and telecom services provider in the Netherlands, introduce generative AI (Gen AI) tools into its
05 March 2024
Netherlands

Henkel sets out to help consumers make more sustainable choices The Consumer Brands business of Henkel wants to empower its consumers to make more sustainable choices.
11 December 2023
Europe

Colgate-Palmolive's digital transformation journey with SparkOptimus Over the past several years, Colgate-Palmolive has executed a major digital transformation in its European business.
21 September 2023
Netherlands

SparkOptimus CEO Stories featuring CEO and CIO of PostNL Over the past years, PostNL has been making the transition from a traditional parcel delivery company, into an innovative logistics platform for e-commerce and mail.
16 June 2023
Germany

Digital drives commercial improvement at Henkel Adhesive When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
Europe

SparkOptimus helps fashion group PVH with ecommerce transformation When PVH wanted to enhance the online experience it provides its customers, the global fashion giant turned to management consulting firm SparkOptimus for guidance.
10 January 2023
Europe

Disruption in Action: Making digital work from strategy to execution Four years after their book ‘Make Disruption Work’, SparkOptimus managing partners Alexandra Jankovich and Tom Voskes have teamed up yet again to release a sequel: ‘Disruption in Action’.
22 September 2022
Netherlands

SparkOptimus appoints Rob Wiggelinkhuizen and Maurice van Heijningen Digital strategy consultancybureau SparkOptimus heeft twee oudgedienden binnen het kantoor benoemd tot partner.
20 June 2022
Germany

Carsten Knobel (CEO) on Henkel’s Purposeful Growth strategy In the latest edition of its CEO interview series, SparkOptimus founder Alexandra Jankovich sat down with Carsten Knobel, CEO at Henkel, to discuss the company’s strategy, sustainability, and the way
17 June 2022
Netherlands

SparkOptimus appoints Susanne van Santen as its new CFO Digital strategy consultancy SparkOptimus has appointed Susanne van Santen to the role of Chief Financial Officer.
06 April 2022
Europe

RefugeeHelp.com: A platform for Ukrainian refugees in the Netherlands As refugees from the war in Ukraine continue to enter the Netherlands, the Dutch Council for Refugees has teamed up with consulting firm SparkOptimus to launch an online hub to help accommodate those
29 March 2022
Europe

The A to Z of corporate venturing and start-ups With disruption accelerating the need for rapid innovation, a growing number of corporates are venturing into alliances and strategic partnerships with start-ups.
11 March 2022
Europe

CEO Nancy McKinstry discusses Wolters Kluwer’s transformation with SparkOptimus With 18 years in the office, the CEO of Wolters Kluwer Nancy McKinstry is one of the longest serving CEOs of a global listed company.
14 February 2022
Netherlands

SparkOptimus welcomes four Associates to Amsterdam office Digital strategy and transformation consultancy SparkOptimus has in recent months strengthened its team in Amsterdam with four new Associates.
01 February 2022
Netherlands

Linea Bingel and Menghua Prisse on their internship at SparkOptimus When considering a career in management consulting, one of the best ways to evaluate the possible options is to do an internship. Menghua Prisse and Linea Bingel spoke to Consultancy.
02 December 2021
Netherlands

SparkOptimus welcomes five professionals to its Dutch team European digital strategy consultancy SparkOptimus has welcomed three new Associates and two Associate Interns to its team in the Netherlands.
20 October 2021
Netherlands

Meet digital strategy consulting at SparkOptimus' next Inhouseday On Friday September 24th, SparkOptimus is organising the next edition of its Inhouseday in its Amsterdam office – an action-packed day that introduces master students to the world of digital strategy consulting.
03 September 2021
Europe

Former CEO discusses Heineken’s collaboration with SparkOptimus In the latter period of his tenure as CEO of Heineken, Jean-François van Boxmeer worked with consultants from SparkOptimus on Heineken’s digital transformation.
23 June 2021
Europe

SparkOptimus talks digital with former Heineken CEO Alexandra Jankovich from SparkOptimus sat down with former Heineken CEO Jean-François van Boxmeer to talk digital transformation.
23 April 2021
Europe

SparkOptimus helps Pepsi Lipton develop new consumer venture Pepsi Lipton continuously seeks ways to ‘disrupt rather than be disrupted’ by innovating beyond its core.
05 January 2021
Europe

Alexandra Jankovich (SparkOptimus) interviews leaders at CES Unveiled At this year’s CES Unveiled – one of the globe’s top events and communities for technology and digital innovation – the managing partner of SparkOptimus Alexandra Jankovich hosted three sessions with
10 November 2020
Europe

Twelve strategies and measures for sales recovery The coronavirus crisis and pandemic-induced downturn is having a big impact on the sales figures of most companies.
21 July 2020
Netherlands

Top consultants for e-business services in the Netherlands New research among nearly 1,500 decision makers in the Netherlands has identified the top consulting firms to work with in the e-business landscape.
29 April 2020
Netherlands

SparkOptimus supporting Heineken with large digital transformation Working together with SparkOptimus, beer giant Heineken is tapping into the power of digital transformation to boost its sales and commerce processes, while streamlining its operations.
10 April 2020

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