HLB boosts consulting and deal advisory services in Brazil

08 July 2019 Consultancy.lat 2 min. read

International accounting and advisory firm has ramped up its presence in Brazil with two new member firms, lifting its footprint in Latin America’s largest economy to five member firms.

The addition of Pryor Consulting Solutions adds over 700 professionals to HLB, serving approximately 400 clients from offices in Sao Paulo, Rio de Janeiro, Campinas and Curitiba. “We’re thrilled to welcome Pryor Consulting Solutions in Brazil,” said Marco Donzelli, HLB’s chief executive. 

Alongside providing a significant boost to the Brazilian operation, “Brazil plays a key role in our Latin America objectives”, equally important he said is that Pryor Consulting Solutions will enable the firm to better serve its global customers seeking support in the country for their local operation or as they enter Brazil as part of their internationalisation plans. 

Established in 1995, Pryor Consulting Solutions previously was part of the Grant Thornton Brazil. Now rebranded as HLB Brasil, the professional services firm supports clients with advisory, risk assessment and compliance, as well as business process solutions. 

Dalton Locatelli, a managing partner at HLB Brazil, “We are pleased to be a new member of the HLB network. We are confident that this is the right fit in relation to values and ambitions.” 

HLB boost consulting and deal advisory services in Brazil

Pryor’s announcement came hot on the heels of another poach from a rival, that of PKF. Earlier this year, the firm’s Deals Advisory team – around 25 professionals – left PKF to join HLB. Speaking of the decision, Luiz Fleury, a partner at the now rebranded HLB Deals Advisory, said: “HLB is very much in line with our goals of seeking global best practices for our clients, with a team specialising in tax and business advisory.”

Based in Sao Paulo, HLB specialises in corporate finance and transaction services. Its track record spans more than 50 M&A projects for corporates, SMEs and the private equity sector since being founded in 2015. PwC alumnus Fleury is one of the three co-founders, alongside Paulo Crepaldi (formerly at PwC, KPMG and EY) and Eduardo Vaz (formerly at KPMG).

Earlier this year, HLB boosted its presence in Panama with the addition of Cheng y Asociados, a firm with 5 partners and 80 employees.