Accenture agency Droga5 picks Brazil for Latin America launch

Droga5 – a subsidiary of global consulting and technology firm Accenture, has launched its first office in Latin America, welcoming video streaming frontrunner Netflix as one of its inaugural clients.

Part of Accenture Interactive since April 2019, Droga5 is a global agency that specialises in creative, brand and engagement services. The firm has offices in New York, London, and Tokyo, and now sees São Paulo added to its footprint.

“Droga5’s expansion into Brazil is key to pushing our creative values and standards,” said Neil Heymann, Global Chief Creative Officer of Accenture Interactive. “With so much exciting talent in Brazil, we’re looking forward to adding even more richness and energy to our creative excellence, as well as giving our clients access to fresh perspectives.”

Susie Nam, CEO of the Americas at Droga5 said on the launch: “As business leaders are seeking innovative means of defining the experience of a brand, our São Paulo office enables us to deliver creativity coupled with systems designed to yield influence for the Brazilian market.”

Leading the new office is Stefane Rosa, who joined Droga5 in the US last year. Renato Zandoná has been named Chief Creative Officer after serving as Executive Creative Director at AKQA in São Paulo, while Droga5 veteran Nick Maschmeyer has been appointed Head of Strategy.

The launch comes shortly after Accenture acquired Experity in Brazil, a São Paulo-based customer-experience and commerce-solutions company. In 2015, Accenture Interactive acquired the Brazilian independent digital agency AD.Dialeto and, in 2018, the division bolted-on the content marketing agency New Content.

Cristiano Dencker, Accenture Interactive lead for Latin America, said: “Accenture Interactive has been committed to bringing best-in-class expertise, technology, capabilities and solutions to our clients. Bringing Droga5’s creative excellence to this market will add great value to our clients as they look to create sustained business growth, by connecting to today’s consumers in ways relevant to their lives.”