BrazilSKIM names Maura Coracini as Managing Director of Latin America business
SKIM, an international insights and marketing consultancy firm, has named Maura Coracini as Managing Director of its Latin America business.
Based in Brazil, Maura Coracini will be responsible for driving SKIM’s continued growth in Latin America, for its client management and operations, and innovation roadmap. She will lead a team of close to 20 staff in the São Paulo office.
Headquartered in the Netherlands, SKIM has around 200 staff working from 11 offices worldwide. The consulting firm helps its clients with commercial insights, such as pricing and revenue management, branding, concepting and delivering innovation tracks, and advanced analytics in support of competitive positioning and client-performance.
Coracini has been with SKIM since September last year, and previously spent over a decade at Kantar across a number of its labels, and served Havas and Microsoft, among others. At SKIM, she succeeds the Dutchman Gerben van den Blink, who led the growth of the Latin American business for the past 10 years. He remains with the company, and has now relocated back to Europe.
Commenting on her appointment, Coracini said: “I’m inspired by SKIM’s commitment to driving growth through creativity and data-driven strategies, helping clients to elevate their marketing strategies with greater precision and growth, and I’m eager to contribute to its continued success across Latin America.”
“We are confident that Maura, with her dynamic and collaborative leadership style, will be a great leader for our Latin American team and have a positive impact on our team members and our clients,” noted Karin Lieshout, co-CEO at SKIM.
