Chileans oppose animal testing for cosmetics

07 May 2018 Consultancy.lat

A new research poll by Cadem Consultancy shows that the majority of Chileans are in favour of banning cosmetic animal testing in the country. The market for cosmetic products in Chile is currently experiencing sustainable growth at 8% per year and is valued at $2.8 billion. If Chile completely bans the practice, they will become the first nation in Latin America to do so. 

The research was commissioned by one local and one international NGO: Te Protejo and Humane Society International. Both groups have been involved in the fight against animal cruelty in the country and hope to have the practice banned outright. 

The results of the poll are going to be used by the NGOs to lobby for Chile’s Health Code to be modified to prohibit cosmetic animal testing and cosmetic product sales which have been tested on animals. 

Revealing that 86% of Chileans believe that Chile should join the 37 countries around the world including the EU, Israel, India & New Zealand that have banned the practice, the poll indicates that the majority of citizens overwhelmingly support a shift in policy. 

The groups want to see Chile following the example set by the European Union in 2013, when the single market became the worlds largest to ban animal testing. Humane Society International was a leader in the #BeCrueltyFree campaign across Europe which resulted in the EU putting the ban in place. Since then, the group have been working with regional governments worldwide to achieve the same results.

With their sights set on the United States as well as Canada, Humane Society International are hoping to see some policy shifts in 2018 around the Americas. Companies in the US, a major producer and exporter of cosmetic products have had to adjust their practices if they want to sell to the EU, making a move to ban the practice more practical domestically. 

Chileans oppose animal testing for cosmetics

In principal, with the move looking to be adopted around the region in the near future, companies who engage in animal testing will lose a significant portion of their global market. The group hopes that companies take notice and begin to harmonize their practices in order to continue to grow their businesses internationally. 

One of the largest campaigns in the EU as well as in North America against outlawing the practice is based on trade competitiveness and consumer confidence. There was talk that the move would sink SMEs and limit trans-Atlantic trading. 

Since the successful implementation of the ban, cosmetic companies across Europe have continued to grow in number. There was also a fear that EU consumers would be affected with a lack of product choice. None of these fears have come to fruition, with the industry adapting and the alternative testing market growing exponentially. 

Together, the two NGOs hope that Chile can follow in the EU’s footsteps and act as an example for the rest of Latin America. The campaign name that the groups are running together under is the same as in Europe; #BeCrueltyFree, citing the common connection between animal testing and animal cruelty. 

The results of the poll identify that nearly 70% of people understand that the cosmetic industry engages in testing a product on animals during the manufacturing phase before the product goes to sale. With this in mind, nearly 8 out of 10 people disagree with this activity with only 19% of people who agree. 

“It is heartening to see that the people of Chile share our belief that animal testing for cosmetic products and ingredients is cruel, archaic and should be outlawed,” said Camila Cortínez, NGO Te Protejo General Director. “Our findings should serve as a wake-up call to our government and beauty industry that it’s time for Chile to #BeCrueltyFree.”

Cadem Consultancy began in Mexico in 1997 and has since spread through Latin America. The consulting firm grew out of Administrative Center for Mexican Business Development (CADEM) and currently offers a diverse range of financial and tax consulting as well as education, training and research services.

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Brazilian airline Gol teams up with KLM-BCG partnership

15 April 2019 Consultancy.lat

As part of its strategy to digitize its internal operations, Brazilian airline Gol has teamed up with Dutch national carrier KLM and management consulting firm Boston Consulting Group (BCG).

In June last year, KLM and BCG revealed that they had developed an offering that helps airlines leverage technology to streamline their operations “in an unprecedented manner”. The two companies have been working together for over a decade now across KLM’s business, in recent years also focusing on enhancing internal operations through emerging technologies.

Among the projects deployed successfully to date are using internet of things (IoT) and artificial intelligence (AI) to improve Maintenance Repair & Overhaul (MRO) delivery, utilizing digitization to bolster back-office processes (crew resourcing, ground services, supply chain, etc) and using AI to optimize inter-airline network planning with Sky Team partners such as Air France (Frane), Aeroflot (Russia), Delta (US) and Middle East Airlines (Lebanon). 

Flyers, meanwhile, are reaping the benefits of this back-office digitization. Baggage delays – which often have a domino effect and create major headaches for thousands of passengers – have been reduced, flight transfer routing has been optimized for cross-border passengers and information provided has been personalized and tailored to individual customer experience journeys using digital channels. 

Having deployed the offering – branded as ‘Digital Airline Operations’ – successfully within KLM, the airline and consulting firm last year formally launched their offering externally. “Sinds doing so at the IATA-conference we have received positive reactions on our proposition from all corners of the globe,” said René de Groot, chief operating officer at the Dutch carrier company.Brazilian airline Gol teams up with KLM-BCG partnership

Brazil’s Gol has now become the first Latin American client of KLM and BCG’s joint venture. Commenting on the decision, Gol chief operating officer Celso Ferrer said, “We are delighted that we can work together on ‘Digital Airline Operations’. This will allow us to improve our on time delivery to our customers, while keeping our cost per available seat mile among the lowest in the industry. KLM and BCG have developed solutions in the field of advanced artificial intelligence and optimization that we can adjust entirely to meet our specifics. All in all, it will enable Gol to develop a strong competitive advantage.” 

With a fleet size of around 130, Gol is Brazil’s largest international airline, ahead of local rival Azul, and one of South America’s largest players. The airline carries more than 33 million passengers annually and operates 750 flights daily to 73 destinations in Brazil and in South America, the Caribbean and the United States. In comparison, KLM has a fleet size of around 160 aircraft, carrying more than 40 million passengers. The firm is however part of the Air France-KLM Group, which has a total fleet size of over 500 aircraft. 

“Based on artificial intelligence, machine learning and advanced analytics, we help airlines grow, accelerate innovation and streamline operations,” said Nicolas Boutin, head of the global Airline practice of Boston Consulting Group. 

Asked how the KLM-BCG offering differentiates itself from the many digital-led solutions in the marketplace, Dirk-Maarten Molenaar, a partner at BCG said: “We distinguish ourselves from standard IT suppliers by our focus on integrated planning & management, data-driven decision-making in the event of disruptions, the use of our tools by frontline teams and the development of internal digital functions to help improve services.”

Related: KLM partners with BCG to bring artificial intelligence to the skies.