Deloitte and Accenture make use of Brazilian tech start-up Gympass

17 May 2018 Authored by Consultancy.lat

Gympass is a worldwide fitness platform that corporates can utilise to keep their employees healthy at a fraction of the price of an individual gym membership. The platform has a network of over 30,000 gyms in Latin America and Western Europe and is looking towards expanding into the US marketplace.

Brazil has the worlds 6th largest economy, the fifth largest population and the worlds second highest number of gyms, only trailing the United States. Fitness is hugely important in Brazilian culture and both health and beauty are seen as a human right in the country. 

Combining this defining cultural aspect with Brazil’s entrepreneurial spirit and business-orientated values gives the world Gympass. Born in Brazil six years ago, Gympass has quickly expanded throughout Latin America and across the Atlantic to now operate in 13 countries.

The company partners with corporates’ HR departments in order to create a more satisfied and happier workforce. Gympass’s services go beyond just accessing gyms and fitness classes with a range of analytics, council and valuable information that helps HR keep their employees motivated. The company considers itself a “wellness consultant that is active in the process of getting people moving around the world”.

Deloitte and Accenture utilise Brazilian tech start-up Gympass

Accenture joined Deloitte in 2016 and begun using the company’s services in Brazil as part of its wellness strategy. “Multiple studies show that an active workforce is happier, more engaged, makes better decisions and therefore generates a higher return,” said the CEO of Gympass and Co-Founder Cesar Carvalho.

"Most people know that exercise is good for them, but don't workout due to their financial situation, or because they haven't yet found an activity they enjoy. At Gympass, we believe pleasure beats pressure, and the more access to options you are able to offer, the more likely a program is to succeed,” he continued.

Gympass aims to make the experience of using their services 100% flexible through unlimited access to any classes, sessions or activities, with no penalties, cancellation fees or long-term contacts.

"By introducing over 700 different types of fitness activities, Gympass has set out to make fitness more accessible and enjoyable to everyone. We work side-by-side with our corporate partners to increase participation, communicate with employees and offer transparent analytics and consultation to help companies achieve a best possible return on their investment.”

Gympass has experienced double-digit growth each month since 2012 and is currently expanding into New York, Los Angeles, San Francisco, Chicago, Atlanta, Miami, Nashville, St. Louis, Houston, Columbus, Minneapolis and Kansas City, adding an additional 3,000 facilities to its global network.

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