Consulting consortium to help with MIP's El Salvador communication strategy

05 May 2017 Authored by Consultancy.lat

As part of the EU’s Multiannual Indicative Program 2014-2020, Ecorys and Aecom have been hired to create and enact a communications strategy for sustainable development in El Salvador. The international consortium will work with the EU and local players to communicate the importance of the program and the value of cooperation between the country and Europe. 

The Multiannual Indicative Program 2014-2020 (MIP) aims to support Latin American countries in strengthening their institutions and achieving their development goals, whilst cultivating a bilateral partnership between the region and Europe. Objectives of the MIP include supporting the democratic process and institutions, whilst also facilitating the countries' transition into a green economy. The program with tackle both socioeconomic development issues and undertake strategic and localized climate resilience measures.

Due to high levels of environmental degradation, such as coastal erosion and deforestation, El Salvador is particularly vulnerable to the effects of climate change. The program will implement policy measures and environmental protection programs to adapt the country to better face the threat of a changing climate. These objectives will arrive alongside a number of strategic cultural initiatives that include: fostering youth and social inclusion, tackling gang crime rates, and promoting formal employment within SMEs. By fostering policies of good governance and protecting fundamental human rights, the program aims to promote domestic growth as well as integrate the country into the world economy. 

Consulting consortium to help with MIP's El Salvador communication strategy

The launch of a four-year communication strategy will help the MIP to “raise awareness of the importance and impact of EU cooperation in El Salvador in achieving its development objectives independently of funding sources or mechanisms,” said a spokes person for Ecorys. The firm is part of a consortium together with Aecom that have been been appointed to design and carry out the comms strategy in the country.

The communication strategy will be divided into four implementable segments. The first phase of the strategy is to develop a communication and visibility plan, followed by a working plan, a socialization plan, and an institutional relations plan. The consortium plans to create continuity across the board by bring in local experts and domestic companies to ensure the strategy’s success. 

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