Llorente & Cuenca name Juan José Tirado as Senior Director in Peru

30 August 2018 Consultancy.lat

Llorente & Cuenca, the Madrid-headquartered consulting firm have appointed Juan José Tirado as Senior Director of consumer engagement operations in Peru. 

After a string of success at the Stevie Awards earlier this month – where the firm walked away with their pockets full of trophies – Llorente & Cuenca are continuing their Americas-focused expansion with the recent appointment. 

The addition, according to the firm, reaffirms Llorente & Cuenca’s commitment to offer consulting services that contributes to the businesses and reputation of their clients.

"This incorporation reinforces our ability to provide value for our clients in Consumer Engagement projects and continues to improve the first line of our office," said Luis Miguel Peña, Partner and Managing Director of Llorente & Cuenca in Peru.

The firm’s recent success at the Stevies as well as at this week’s PR-focused SABRE Latin America Awards is significant due to the nature of Llorente & Cuenca’s operations. Spanning public relations, communications strategy and management consulting, the firm has combined three traditionally stand alone industries. 

Llorente & Cuenca name Juan José Tirado as Senior Director of consumer engagement in Peru

With what was originally accounting firms showing stronger growth in advisory than finance, and the big firms moving into law, marketing and digital, the playing field is becoming a grey zone of specialisations and ‘holistic offerings’. Llorente & Cuenca’s specific brand of consulting has found a large market in an increasingly digitally-orientated Latin America and the recent awards show that localising operations can rival even the biggest of firms. 

Juan José Tirado’s appointment brings with it over 25 years worth of experience in the marketing and advertising sector. He has worked with many of the region’s biggest names including Publicis, Latina Communications Group, Carat and Latin Brands. He has also served as Jury of the EFFIE award for the development of campaigns with clients of the most represented brands in the Peruvian market.

Prior to joining the Llorente & Cuenca team, Tirado was focused on his work as a professor at the Peruvian Advertising Institute. In addition, he served as General Manager of LatinBrands, CEO of Neu Perú and vice president of business for Mayo Draft FCB.

He will continue his position on the board of the Peruvian Association of Advertising Agencies, as well as Director of start-up incubator Ynnovadores and as a professor of Advertising Sciences at the Peruvian Institute of Advertising. 

Llorente & Cuenca’s Latin network spans the entire Americas. With offices in 11 countries and partner firms in a further nine, the firm is certainly a formidable force in the region. The recent announcement in combination with the firm bringing in Julieta Suárez as Senior Director of the Americas based out of Miami highlights their drive for Latin expansion.

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Brazilian Bain partner Mário Conde joins firm's Dutch office

11 April 2019 Consultancy.lat

Mário Conde, a partner at Bain & Company in Brazil, has relocated to the Netherlands, where he has been appointed a partner in the consulting firm’s Amsterdam office.

The 36-year-old has been with the global strategy and management consulting firm since 2011, when he joined after completing his MBA at INSEAD in France. During his tenure at the firm, Conde rapidly ascended the ranks, appointed a partner in December 2017. 

Having served Bain & Company in its São Paulo and Rio de Janeiro offices, Conde has now decided to pursue his career in Europe. Commenting on his move to the Netherlands, a country of 16 million people, Stephen Bertrand, Managing Partner of Bain’s Amsterdam office, said: “We are delighted that Mário has chosen to proceed his career in Europe within our office.”

The Canadian-origin country leader added that Conde brings a wealth of relevant and valuable experience to the Dutch practice. He specializes in topics including strategy and organization, customer strategy and marketing, performance improvement, mergers and acquisitions (M&A) and corporate finance. Conde also gained extensive experience with digital transformation, in particular advanced analytics, topics.

Brazilian Bain partner Mário Conde joins firm's Dutch officeFrom an industry perspective, Conde’s work has mainly been in the financial services industry. In Brazil, he advised several large insurance companies (property, casualty, life and personal insurance, reinsurance) and other companies on insurance-related matters (healthcare, auto insurance), as well as helped dozens of banks and players in the payments space. “Mário’s experience matches closely with the type of projects we deliver in the Netherlands,” said Bertrand. 

Established in 1998, Bain’s Amsterdam office has over 140 consultants and is one of the firm’s most international across its footprint of 57 offices globally. “Located at the crossroads of Europe, and with our outstanding track record in the Netherlands, Amsterdam is an attractive place to live and work. Bain’s Amsterdam office has a long history of welcoming transfers from all over the world.” Last year the Dutch office was named the country’s best employer in a ranking based on employee feedback. 

Conde’s appointment comes shortly after Bain in the Netherlands promoted the American Kyle Weza to its partner team. Other non-Dutch partners among its 15-strong partner team include Jenny Davis-Peccoud, Anna Thal Larsen and Steven Tallman.

In other senior appointments at Bain unveiled this week, Jean-Pierre Felenbok was named Managing Partner for Southeast Asia and Peter Stumbles as Australia and New Zealand Managing Partner.