Xertica acquires Blein Consulting to bolster management and tech offerings

San Francisco-formed and Mexico-based digital transformation consultancy Xertica has acquired its Mexican counterpart Blein Consulting. With the acquisition, Xertica seeks to expand its offerings which are currently dominated by cloud computing with more customer/user facing services. Aside from the fact that Xertica has acquired 100% of Blein, further details of the deal have not been published.

In a growing market for cloud based technologies for storage and processing, Latin America represents a significant opportunity for newcomers. Set to be worth upwards of $35 billion in Latin America alone by 2021, the cloud market is growing by 27% annually throughout the region. Xertica has realised these opportunities and issetting itself up as an international player in digital transformation. 

“Xertica has a plan to develop and convert in order to be a relevant player in the technology consulting ecosystem that enables digital transformation in Latin America, making us one of the first companies in Latin America to receive funds from Salesforce Ventures, while consolidating our portfolio of process management solutions, big data, machine learning and analytics focused on the customer,” said Antonio Couttolenc, Xertica’s CEO.

The tech-focused consulting firm announced late last week the acquisition of Monterrey-based Blein Consulting, in an agreement of which the amount remains confidential. The deal will help Xertica expand in Mexico – where both firms are headquartered – and give the acquirer a stronger position throughout the Andes with which the company intends to extend its portfolio of services to include relationship management with customers or CRM through the Salesforce platform.

As part of its business development process, and in order to capitalize on the opportunities of the digital transformation market and cloud services, Xertica analyzed business options in Mexico and other Latin American countries and concluded that BLEIN Consulting has the necessary experience in the CRM market in the region, since it has carried out projects in at least nine Latin American countries. 

Xertica was formed through a merger of some of the largest Google Cloud Partners in the Latin American region, led by Antonio Couttolenc, Saul Chrem and Andres Cifuentes. The consulting firm quickly became one of the leaders in digital transformation in Latin America, having worked on over 3,000 transformation projects, and was named the no. 1 Google Cloud partner in the region. 

"If we look at Blein's profile, beyond being a technology consultant they’re a business process consultancy and this is a very important component that was considered in the analysis of who we could acquire. In addition, the headquarters of both companies are in Mexico and from the point of view of the integration of a new line of business, this closeness helps in this process,” said Couttolenc.

"This transaction will allow us to provide our clients with a portfolio of technology solutions based on Salesforce and Google that can quickly adapt to their needs,” said Hector Romero, a Partner with Blein. “On the other hand, it will allow us to expand the leadership we have in Mexico as a Salesforce platinum consulting partner in markets like Colombia, Peru, Ecuador, Argentina – countries where Xertica is already a leader.”

Earlier this year, Xertica received a second investment in Series A venture capital funding from Dalus Capital. The injected capital of $6.5 million allowed the consulting firm to embark on its expansion ambitions including the Blein Consulting acquisition as well as doubling down on their SaaS collaborative tools. The venture capital firm has been focused on pushing high-growth Mexican and Latin American companies to exceed in their journey through innovation and technology.