Brazilian consultancy Mirow & Co enters partnership with Qvartz

13 September 2018

Brazilian consultancy Mirow & Co has struck a strategic partnership with Qvartz, a Nordic-headquartered management consultancy with around 500 employees internationally. The alliance provides Mirow & Co with access to a global footprint and extended expertise, while for Qvartz it marks the firm’s entry into Latin America.  

Qvartz has continued its campaign of global expansion with the latest in a line of strategic partnerships aimed at beefing up its geographic span, as well as consulting capabilities. Mirow & Co has a strong presence in Latin America’s largest economy – with offices in Rio de Janeiro and São Paolo – as well as a third European office based in Barcelona.

Mirow & Co was formed in 2012 and is the product of McKinsey & Company alumnus Andreas Mirow, who left the US-strategy giant, where he latterly held the role of Principal, to pursue an entrepreneurial career. Mirow took with him multiple other McKinsey colleagues including Elmar Gans (an Engagement Manager at McKinsey, now a partner at Mirow & Co), who joined the firm shortly after conception, and Mathias Becker (he led McKinsey’s Energy arm in Brazil and is now a partner at Mirow & Co).

Mirow himself began his career at Booz Allen Hamilton – today Strategy&, following the split of Booz Allen Hamilton into two units, of which Booz & Company was picked up by PwC prior to its rebranding – in the late 20th century and left the firm a Senior Associate. At the turn of the millennium, Mirow settled into McKinsey and grew to become a Partner in the firm’s Atlanta office and principal responsible for the Rio de Janeiro office in 2009.

The consultant turned-entrepreneur has worked on many industry based projects – having gained his degree at Technical University Berlin – throughout his career at McKinsey including in pulp & paper, steel, mining, petroleum, airport and infrastructure, amongst others.

Brazilian consultancy Mirow & Co enters partnership with Qvartz

Under his leadership, Mirow & Co has grown to a team of ten partners and associate partners spread across the Atlantic Ocean. The consultancy, which helps clients with their Strategy, Operations, Innovation, Marketing & Sales, Turnaround and People & Organization transformations, prides itself for having an impressive client return rate. “We’ve been hired by more than 90% of our clients for further projects after completing the first one,” explained Mirow, pointing at the firm’s “teamwork and hands-on approach” and the profile of the consultants. “Our team consists of highly experienced professionals from both strategic consulting firms (mainly McKinsey & Company) and distinguished executive positions in many sectors.”

For Qvartz, the push into provides access into Latin America’s $2.6 billion consulting industry, with Brazil’s $1.2 billion market holding the largest part of the pie. The move is part of the Nordic’s strategy to grow its standing from a regional player in North West Europe into a global player. Earlier this year, Qvartz inked an agreement with UC Strategy, an Indian consultancy, to mark its entry in India, and a deal with Boer & Croon, an Amsterdam based consultancy, to enter the Netherlands. Meanwhile, Qvartz last month expanded its data science offering and footprint with the acquisition of BusinessMinds – the bolt-on saw around 20 consultants added across offices in Sydney, Manila and Copenhagen.

“At Qvartz, our open garden ecosystem constitutes an important part of the way we do business, connecting experience and skills across the globe to deliver impactful solutions to our clients. Consequently, we are excited to announce that we have entered yet another valuable partnership with Brazil-based consulting company, Mirow & Co,” said the firm on LinkedIn.

“Operating from offices in Rio de Janeiro, Sao Paolo and Barcelona, Mirow & Co. possess deep market knowledge and industry insights in the Latin American region and bring in a large client network. We share the same values and business mindset and have been working closely together on projects for the past year. The partnership is a strong addition to our open garden ecosystem and enables us to strengthen our global footprint and solidify our presence in the region. Forza Brazil.”

Mirow & Co will in the coming months be expected to blend in into Qvartz’s civilization – as the firm calls its own DNA – while keeping its own unique company culture in place. In a 2018 ‘Great Places to Work’ list for Brazil, a striking 100% of the employees that filled in the survey said that the firm is an excellent place to work. Other senior advisors employed by Mirow & Co are partners Ramon Saravia, Steffen Eberle, Bernardo Diament, and associate partners Carlos Jorge, Felipe Diniz and Francisco Carvalho.

Brazilian airline Gol teams up with KLM-BCG partnership

15 April 2019

As part of its strategy to digitize its internal operations, Brazilian airline Gol has teamed up with Dutch national carrier KLM and management consulting firm Boston Consulting Group (BCG).

In June last year, KLM and BCG revealed that they had developed an offering that helps airlines leverage technology to streamline their operations “in an unprecedented manner”. The two companies have been working together for over a decade now across KLM’s business, in recent years also focusing on enhancing internal operations through emerging technologies.

Among the projects deployed successfully to date are using internet of things (IoT) and artificial intelligence (AI) to improve Maintenance Repair & Overhaul (MRO) delivery, utilizing digitization to bolster back-office processes (crew resourcing, ground services, supply chain, etc) and using AI to optimize inter-airline network planning with Sky Team partners such as Air France (Frane), Aeroflot (Russia), Delta (US) and Middle East Airlines (Lebanon). 

Flyers, meanwhile, are reaping the benefits of this back-office digitization. Baggage delays – which often have a domino effect and create major headaches for thousands of passengers – have been reduced, flight transfer routing has been optimized for cross-border passengers and information provided has been personalized and tailored to individual customer experience journeys using digital channels. 

Having deployed the offering – branded as ‘Digital Airline Operations’ – successfully within KLM, the airline and consulting firm last year formally launched their offering externally. “Sinds doing so at the IATA-conference we have received positive reactions on our proposition from all corners of the globe,” said René de Groot, chief operating officer at the Dutch carrier company.Brazilian airline Gol teams up with KLM-BCG partnership

Brazil’s Gol has now become the first Latin American client of KLM and BCG’s joint venture. Commenting on the decision, Gol chief operating officer Celso Ferrer said, “We are delighted that we can work together on ‘Digital Airline Operations’. This will allow us to improve our on time delivery to our customers, while keeping our cost per available seat mile among the lowest in the industry. KLM and BCG have developed solutions in the field of advanced artificial intelligence and optimization that we can adjust entirely to meet our specifics. All in all, it will enable Gol to develop a strong competitive advantage.” 

With a fleet size of around 130, Gol is Brazil’s largest international airline, ahead of local rival Azul, and one of South America’s largest players. The airline carries more than 33 million passengers annually and operates 750 flights daily to 73 destinations in Brazil and in South America, the Caribbean and the United States. In comparison, KLM has a fleet size of around 160 aircraft, carrying more than 40 million passengers. The firm is however part of the Air France-KLM Group, which has a total fleet size of over 500 aircraft. 

“Based on artificial intelligence, machine learning and advanced analytics, we help airlines grow, accelerate innovation and streamline operations,” said Nicolas Boutin, head of the global Airline practice of Boston Consulting Group. 

Asked how the KLM-BCG offering differentiates itself from the many digital-led solutions in the marketplace, Dirk-Maarten Molenaar, a partner at BCG said: “We distinguish ourselves from standard IT suppliers by our focus on integrated planning & management, data-driven decision-making in the event of disruptions, the use of our tools by frontline teams and the development of internal digital functions to help improve services.”

Related: KLM partners with BCG to bring artificial intelligence to the skies.