Brazilian consultancy Mirow & Co enters partnership with Qvartz

Brazilian consultancy Mirow & Co has struck a strategic partnership with Qvartz, a Nordic-headquartered management consultancy with around 500 employees internationally. The alliance provides Mirow & Co with access to a global footprint and extended expertise, while for Qvartz it marks the firm’s entry into Latin America.  

Qvartz has continued its campaign of global expansion with the latest in a line of strategic partnerships aimed at beefing up its geographic span, as well as consulting capabilities. Mirow & Co has a strong presence in Latin America’s largest economy – with offices in Rio de Janeiro and São Paolo – as well as a third European office based in Barcelona.

Mirow & Co was formed in 2012 and is the product of McKinsey & Company alumnus Andreas Mirow, who left the US-strategy giant, where he latterly held the role of Principal, to pursue an entrepreneurial career. Mirow took with him multiple other McKinsey colleagues including Elmar Gans (an Engagement Manager at McKinsey, now a partner at Mirow & Co), who joined the firm shortly after conception, and Mathias Becker (he led McKinsey’s Energy arm in Brazil and is now a partner at Mirow & Co).

Mirow himself began his career at Booz Allen Hamilton – today Strategy&, following the split of Booz Allen Hamilton into two units, of which Booz & Company was picked up by PwC prior to its rebranding – in the late 20th century and left the firm a Senior Associate. At the turn of the millennium, Mirow settled into McKinsey and grew to become a Partner in the firm’s Atlanta office and principal responsible for the Rio de Janeiro office in 2009.

The consultant turned-entrepreneur has worked on many industry based projects – having gained his degree at Technical University Berlin – throughout his career at McKinsey including in pulp & paper, steel, mining, petroleum, airport and infrastructure, amongst others.

Under his leadership, Mirow & Co has grown to a team of ten partners and associate partners spread across the Atlantic Ocean. The consultancy, which helps clients with their Strategy, Operations, Innovation, Marketing & Sales, Turnaround and People & Organization transformations, prides itself for having an impressive client return rate. “We’ve been hired by more than 90% of our clients for further projects after completing the first one,” explained Mirow, pointing at the firm’s “teamwork and hands-on approach” and the profile of the consultants. “Our team consists of highly experienced professionals from both strategic consulting firms (mainly McKinsey & Company) and distinguished executive positions in many sectors.”

For Qvartz, the push into provides access into Latin America’s $2.6 billion consulting industry, with Brazil’s $1.2 billion market holding the largest part of the pie. The move is part of the Nordic’s strategy to grow its standing from a regional player in North West Europe into a global player. Earlier this year, Qvartz inked an agreement with UC Strategy, an Indian consultancy, to mark its entry in India, and a deal with Boer & Croon, an Amsterdam based consultancy, to enter the Netherlands. Meanwhile, Qvartz last month expanded its data science offering and footprint with the acquisition of BusinessMinds – the bolt-on saw around 20 consultants added across offices in Sydney, Manila and Copenhagen.

“At Qvartz, our open garden ecosystem constitutes an important part of the way we do business, connecting experience and skills across the globe to deliver impactful solutions to our clients. Consequently, we are excited to announce that we have entered yet another valuable partnership with Brazil-based consulting company, Mirow & Co,” said the firm on LinkedIn.

“Operating from offices in Rio de Janeiro, Sao Paolo and Barcelona, Mirow & Co. possess deep market knowledge and industry insights in the Latin American region and bring in a large client network. We share the same values and business mindset and have been working closely together on projects for the past year. The partnership is a strong addition to our open garden ecosystem and enables us to strengthen our global footprint and solidify our presence in the region. Forza Brazil.”

Mirow & Co will in the coming months be expected to blend in into Qvartz’s civilization – as the firm calls its own DNA – while keeping its own unique company culture in place. In a 2018 ‘Great Places to Work’ list for Brazil, a striking 100% of the employees that filled in the survey said that the firm is an excellent place to work. Other senior advisors employed by Mirow & Co are partners Ramon Saravia, Steffen Eberle, Bernardo Diament, and associate partners Carlos Jorge, Felipe Diniz and Francisco Carvalho.