Llorente & Cuenca take home five SABRE Awards

18 September 2018 Consultancy.lat 3 min. read

Latin America’s leading reputation, communications and public affairs management consultancy has garnered yet another stash of awards. This time, Llorente & Cuenca received major plaudits from the annual Latin American SABRE Awards.

After a year of strong strategic growth in Latin America’s management consulting sector, Llorente & Cuenca has taken home five SABRE Awards. The milestone comes only a month after the consulting firm dominated this year’s annual Stevie Award ceremony in Madrid, where they received a total of 12 awards for their work across Europe and the Americas.

In addition, the firm walked away with 16 certificates of excellence which quantifies the firm’s prestige. The certificates were awarded for projects undertaken by Llorente & Cuenca Latin locales which include Buenos Aires, São Paulo, Rio de Janeiro, Bogota, Santiago de Chile, Quito, Mexico City, Panama City, Lima and Santo Domingo. The firm also operates in the United States, Spain and Portugal. 

The SABRE Awards are a celebration of the best in public relations, communications and consulting and are held by media outlet The Holmes Report. Whilst once exclusive to marketing professionals, The Holmes Report acknowledges that we have now entered the ‘Age of Convergence’ wherein management consultancies, digital specialists as well as communications professionals must perform in the realm of PR.

Llorente & Cuenca’s Digital Director Carmen Gardier – who attended the ceremony in Mexico City – put it concisely while addressing the room, “Digital transformation affects everyone, even us, the professionals of communication and marketing. The new citizens demand a communication with an ethical sense, based on the truth, and the hyper-transparency imposed by the digital transformation.”

Llorente & Cuenca take home five SABRE Awards

“Acknowledgments like these make us enormously proud and strengthen our conviction in the commitment to a growing presence in Latin America,” added Alejandro Romero, a Llorente & Cuenca partner and CEO of the Americas. 

The awards were divvied up by Llorente & Cuenca’s Brazilian office – which received two awards – and the offices in Dominican Republic, Mexico and Peru each took one SABRE each. The firm’s five triumphs spanned the categories for superior achievement in research, planning and corporate image, financial communication, influencer marketing and the best of the Caribbean. In Brazil, both projects focused heavily on communications technologies for clients Abrintel and CA Technologies. 

While the firm has been pushing hard in Latin America’s largest economy, their influence has also been felt across the Northern Andes, as well as in Central America and the Caribbean. In Peru for instance, the firm’s #StoriesAndBeers strategy for Backus AB InBev caught the attention of the judges for the campaigns implications on digital communication strategy and social media. 

With the "RD Flow" campaign for Domino's Pizza, the Llorente & Cuenca Dominican Republic team won an award for the best of the Caribbean – project showed the more social aspects of the consultancy’s portfolio – and the Mexican office showcased their aptitude as movers and shakers in the FinTech world strategizing Banco Sabadell México’s new personal banking platform.

All in all, Romero was ecstatic over the success the firm had throughout the night, remarking, “We are delighted with the success of the projects of our Latin American offices at the SABRE Awards, both those that have been awarded and those that have obtained the certificates of excellence, since it is a recognition of the quality of work and the focus in the clients of our professionals.”

Related: Llorente & Cuenca establishes big name advisory board in Argentina.