Llorente & Cuenca take home five SABRE Awards

18 September 2018 Consultancy.lat

Latin America’s leading reputation, communications and public affairs management consultancy has garnered yet another stash of awards. This time, Llorente & Cuenca received major plaudits from the annual Latin American SABRE Awards.

After a year of strong strategic growth in Latin America’s management consulting sector, Llorente & Cuenca has taken home five SABRE Awards. The milestone comes only a month after the consulting firm dominated this year’s annual Stevie Award ceremony in Madrid, where they received a total of 12 awards for their work across Europe and the Americas.

In addition, the firm walked away with 16 certificates of excellence which quantifies the firm’s prestige. The certificates were awarded for projects undertaken by Llorente & Cuenca Latin locales which include Buenos Aires, São Paulo, Rio de Janeiro, Bogota, Santiago de Chile, Quito, Mexico City, Panama City, Lima and Santo Domingo. The firm also operates in the United States, Spain and Portugal. 

The SABRE Awards are a celebration of the best in public relations, communications and consulting and are held by media outlet The Holmes Report. Whilst once exclusive to marketing professionals, The Holmes Report acknowledges that we have now entered the ‘Age of Convergence’ wherein management consultancies, digital specialists as well as communications professionals must perform in the realm of PR.

Llorente & Cuenca’s Digital Director Carmen Gardier – who attended the ceremony in Mexico City – put it concisely while addressing the room, “Digital transformation affects everyone, even us, the professionals of communication and marketing. The new citizens demand a communication with an ethical sense, based on the truth, and the hyper-transparency imposed by the digital transformation.”

Llorente & Cuenca take home five SABRE Awards

“Acknowledgments like these make us enormously proud and strengthen our conviction in the commitment to a growing presence in Latin America,” added Alejandro Romero, a Llorente & Cuenca partner and CEO of the Americas. 

The awards were divvied up by Llorente & Cuenca’s Brazilian office – which received two awards – and the offices in Dominican Republic, Mexico and Peru each took one SABRE each. The firm’s five triumphs spanned the categories for superior achievement in research, planning and corporate image, financial communication, influencer marketing and the best of the Caribbean. In Brazil, both projects focused heavily on communications technologies for clients Abrintel and CA Technologies. 

While the firm has been pushing hard in Latin America’s largest economy, their influence has also been felt across the Northern Andes, as well as in Central America and the Caribbean. In Peru for instance, the firm’s #StoriesAndBeers strategy for Backus AB InBev caught the attention of the judges for the campaigns implications on digital communication strategy and social media. 

With the "RD Flow" campaign for Domino's Pizza, the Llorente & Cuenca Dominican Republic team won an award for the best of the Caribbean – project showed the more social aspects of the consultancy’s portfolio – and the Mexican office showcased their aptitude as movers and shakers in the FinTech world strategizing Banco Sabadell México’s new personal banking platform.

All in all, Romero was ecstatic over the success the firm had throughout the night, remarking, “We are delighted with the success of the projects of our Latin American offices at the SABRE Awards, both those that have been awarded and those that have obtained the certificates of excellence, since it is a recognition of the quality of work and the focus in the clients of our professionals.”

Related: Llorente & Cuenca establishes big name advisory board in Argentina.

Top consulting firms in Brazil for restructuring and turnaround

23 January 2019 Consultancy.lat

A new analysis of surveys among clients on track record / engagement satisfaction and management consultants on reputation has identified Brazil’s top consulting firms for restructuring and turnaround services. 

Companies in Brazil facing financial and operational difficulties, including rapidly deteriorating commercial performance, liquidity concerns, loss of key management / clients or refinancing risk, can according to data sourced by Consultancy.lat best place their faith in ten consulting firms specialized in restructuring, turnaround and crisis management. These ten consultancies are: Alvarez & Marsal, FTI Consulting, G5 Evercore, Moelis & Co, Rothschild, KPMG, Laplace Financas, Pantalica Partners and RK Partners.

When companies fall in financial distress, executives need to move swiftly to stabilize the business, while working towards a more long term strategy for sustainable strategic, operational and financial change. Working alongside debtors, lenders, shareholders and other stakeholders, consultants support with solving short-term liquidity requirements and action-planning to quickly preserve value and address potential risks to stability.

With stabilization in place, broader restructuring plans are designed and executed, including activities that enable cost optimization, operational restructuring, improved cash and working capital management and asset / debt restructuring. In the case of (potential) bankruptcy, restructuring consultants work with shareholders, debtors, creditors, regulators and other insolvency stakeholders on executing the administration or bankruptcy process – the procedures differ per country.

Top consulting firms in Brazil for restructuring and turnaround

In Brazil, the bankruptcy law covers three main proceedings. The first proceeding (‘bankruptcy’) is the actual process of liquidating a company’s assets in order to pay off debts. This involves selling all property and goods to meet the debt’s requirements. The ‘court-ordered restructuring’ proceeding has been put into place to help the company restructure its debts while carrying on its day-to-day operations (only applicable for companies that have been in business for at least two years). The third bankruptcy proceeding, ‘extra-judicial restructuring’, involves a private negotiation between the debtor and the creditor. Restructuring and insolvency consultants typically team up with lawyers to mediate between the two parties – if however no consensus is reached, the judge takes over the process.

Top restructuring consulting firms

Brazil’s list of top consulting for restructuring and turnaround services includes three advisory players that operate globally. Alvarez & Marsal (A&M) is one of the most well-known names in the restructuring landscape, which it for a large part owes much for its key role on the Chapter 11 bankruptcy case of the collapsed banking giant Lehman Brothers. Globally, Alvarez & Marsal has over 3,000 professionals in 50+ offices, including a Latin American presence in Brazil (Rio de Janeiro) and Mexico (Mexico City). Rival FTI Consulting is with a headcount 4,700 employees worldwide larger than A&M. Both consultancies provide a range of management and economic consulting, financial advisory (corporate finance and restructuring) and technology advisory services.

KPMG is one of the Big Four accounting and consulting firms. Its Restructuring & Turnaround practice has over 1,200 professionals worldwide. The Brazilian team operates mainly from the firm’s national hubs in São Paulo, Rio de Janeiro, Recife, Brasília and Belo Horizonte.

Four of the industry’s top players are local Brazilian consultancies. G5 | Evercore is one of Brazil's largest independent financial advisory services firm, operating bases in São Paulo, Rio de Janeiro and Recife. Formerly known as Arion Capital, São Paulo-based Laplace Finanças provides a wide range of financial advisory services to private sector and private equity clients, including restructuring and turnaround. Pantalica Partners, also located in São Paulo, has completed more than 70 restructuring engagements in Brazil with a restructured debt value of over $25 billion since inception in 2014. RK Partners specialises exclusively on turnaround and crisis management offerings, and in recent years played a role in the turnaround of among others Bom Bril, Rossi, Bertin Energia and Property Brasil.

Completing the list of Brazil’s best consulting firms for restructuring and turnaround services are the advisory arms of three international investment banks. New York headquartered Moelis & Company was founded in 2007 and today employs over 750 employees in the Americas, Europe, the Middle East, Asia and Australasia. The company serves the Latin America region through its locales in São Paulo and Mexico City. Lazard and Rothschild rank among the globe’s most prestigious investment banks – they both provides financial advisory and asset management services to corporations, governments and non-profit institutions. Lazard was founded in 1848 in the US, while Rothschild – which is owned by the Rothschild family, one of the wealthiest families in modern world history – was established in 1838 and is currently headquartered in Paris, France.

Related: Consulting market of South America grows 4% to $2.6 billion.