Llorente & Cuenca undergoes transformation in Latin leadership

14 November 2018 Consultancy.lat

Llorente & Cuenca, the leading communications, public relations and management consulting firm in Spain, Portugal & Latin America has announced a series of changes in its management structure. The firm has based the changes – will take effect in January 2019 – on a commitment to maintain focus on the client.

After a successful year in the awards scene across both Europe and Latin America and strong growth across the board, Llorente & Cuenca are shaking up their management structure. In stark contrast to both EY and Deloitte, who have both recently merged their Asia Pacific practices respectively into regional monolithic entities, the Madrid-based consulting firm has announced that it will split operations across Latin America into three regions.

The changes run the lines of two strategic lines, the first of which underlines the whole practice and the second is the new structure of the firm’s Latin American operations. As of January 2019, the firm will have three distinct and separate management structures North Region, Andean Region and South Region.

“Meeting the challenges of growth of our customers requires management closer to the front line of the business, which this new structure will facilitate both in Europe and in Latin America,” said José Antonio Llorente.

Llorente & Cuenca undergoes transformation in Latin leadership

North Region will be comprised of the firm’s offices in Panama, the Dominican Republic, Cuba, Mexico and will be led by Javier Rosado. Rosado will continue his work from the firm’s Panama office as the General Director of Northern Region.

Luis Miguel Peña will combine his position as General Director of Peru but also take the helm of the Andean Region which includes Peru, Ecuador and Colombia. Further to the south, Juan Carlos Gozzer will take on the role of General Director of the Southern Region which includes Brazil, Argentina and Chile.

The new format will allow each separate entity to organize itself in terms of general management structure, finance and talent. By empowering local teams on both local and regional, the firm aims to deliver a more personalised and client focused vibe. At the base of the decision is the ability to return seasoned LL&C professionals to the front line to engage in high priority client management and business development.

Each of the three new regional General Directors will report to Alejandro Romero Paniagua, Managing Partner and CEO for the Americas. Romero – who began his tenure with the firm as an intern in 1996 – and has led the successful expansion of operations into Latin America in five significant corridors; Peru, Argentina, Colombia, Panama and Ecuador.

“Effectively, we are creating our regional locales so that each one is much closer to our clients. We must allow ourselves to offer a better communication service throughout the region,” said Romero Paniagua. 

Furthermore, the firm has announced three more senior moves with Luisa García, Partner, and until now COO Latin America and Arturo Pinedo crossing the Atlantic for a role reporting directly to Founding Partner José Antonio Llorente in Madrid. Adolfo Corujo, will become General Director of Marketing & Business Development, a newly created post based in Latin America, reporting to José Antonio Llorente.

More news on

Brazilian Bain partner Mário Conde joins firm's Dutch office

11 April 2019 Consultancy.lat

Mário Conde, a partner at Bain & Company in Brazil, has relocated to the Netherlands, where he has been appointed a partner in the consulting firm’s Amsterdam office.

The 36-year-old has been with the global strategy and management consulting firm since 2011, when he joined after completing his MBA at INSEAD in France. During his tenure at the firm, Conde rapidly ascended the ranks, appointed a partner in December 2017. 

Having served Bain & Company in its São Paulo and Rio de Janeiro offices, Conde has now decided to pursue his career in Europe. Commenting on his move to the Netherlands, a country of 16 million people, Stephen Bertrand, Managing Partner of Bain’s Amsterdam office, said: “We are delighted that Mário has chosen to proceed his career in Europe within our office.”

The Canadian-origin country leader added that Conde brings a wealth of relevant and valuable experience to the Dutch practice. He specializes in topics including strategy and organization, customer strategy and marketing, performance improvement, mergers and acquisitions (M&A) and corporate finance. Conde also gained extensive experience with digital transformation, in particular advanced analytics, topics.

Brazilian Bain partner Mário Conde joins firm's Dutch officeFrom an industry perspective, Conde’s work has mainly been in the financial services industry. In Brazil, he advised several large insurance companies (property, casualty, life and personal insurance, reinsurance) and other companies on insurance-related matters (healthcare, auto insurance), as well as helped dozens of banks and players in the payments space. “Mário’s experience matches closely with the type of projects we deliver in the Netherlands,” said Bertrand. 

Established in 1998, Bain’s Amsterdam office has over 140 consultants and is one of the firm’s most international across its footprint of 57 offices globally. “Located at the crossroads of Europe, and with our outstanding track record in the Netherlands, Amsterdam is an attractive place to live and work. Bain’s Amsterdam office has a long history of welcoming transfers from all over the world.” Last year the Dutch office was named the country’s best employer in a ranking based on employee feedback. 

Conde’s appointment comes shortly after Bain in the Netherlands promoted the American Kyle Weza to its partner team. Other non-Dutch partners among its 15-strong partner team include Jenny Davis-Peccoud, Anna Thal Larsen and Steven Tallman.

In other senior appointments at Bain unveiled this week, Jean-Pierre Felenbok was named Managing Partner for Southeast Asia and Peter Stumbles as Australia and New Zealand Managing Partner.