Accenture Brazil completes purchase of marketing agency New Content

07 December 2018 Consultancy.lat

Following a nearly two months integration period, Accenture has completed the acquisition of Sao Paulo-based New Content. The content creation and marketing agency has been absorbed into Accenture Interactive.

The acquisition of the Brazilian company, founded in 2007, adds more than 200 employees to Accenture Interactive in Brazil, and bolsters the firm’s ability to create and deliver integrated brand experiences for clients in Brazil and greater Latin America.

“The digital economy has caused a massive increase in the amount and importance of digital content as a vital expression of a brand’s voice and purpose. Our clients are under pressure to produce more content, with greater speed, efficiencies and scale. New Content’s capabilities will help strengthen Accenture Interactive’s differentiated model and help meet client demand for a more content-led experience approach,” commented Eduardo Bicudo, head of Accenture Interactive in Latin America.

The move builds on Accenture rapid rise to the top of the digital marketing and advertising world. According to US magazine AdAge, Accenture Interactive is with a worldwide revenue of $6.5 billion now the world’s largest digital agency, ahead of the likes of market incumbents WPP, Publicis and Omnicom. The role of M&A has been instrumental in delivering Accenture’s rapid growth in the landscape (35% growth last year). In the summer of 2017, Consultancy.uk reported that Accenture had prepared plans to spend a massive $1.8 billion on agency acquisitions, with an analysis early 2018 finding that $1 billion of that war chest had in fact been splashed out in 2017 alone.Accenture Brazil completes purchase of marketing agency New ContentManagement and technology consultancy Accenture is not alone in its M&A spree. The race for digital marketing, advertising and creative capabilities is drawing consulting firms from several areas of the business, including the strategy consultants (McKinsey, BCG, Bain) and the players with an accountancy heritage (Deloitte, EY, KPMG, PwC).

As announced previously on October 22, the New Content leadership team of Giovanni Rivetti, Edoardo Rivetti, Beto Féres and Raphael Alcântara has remained on board, and assumed additional responsibilities within Accenture Interactive on top of their New Content leadership roles. CEO Giovanni Rivetti remarked “Accenture Interactive will bring possibilities to our clients. As part of a larger global organization, we will be able to deliver our client campaigns with accelerated speed and scale, and support the ongoing evolution of our value proposition. Together, we’ll connect our content campaigns to the consumer’s overall digital experience journey, taking a data-driven approach that is supported by a strong technological foundation.”

He added that he believes the joining of forces will also benefit the firm’s 200 employees. While New Content works for large global players such as LATAM Airlines, VW and VIVO, the majority of its portfolio consists of regional players either based in Brazil or with a heavy footprint in Latin America’s largest economy. Accenture Interactive meanwhile has a roster of top clients that spans the globe.

In the management consulting space, Accenture Brazil purchased supply chain firm Gapso around three years ago.

BDO adds professional services firm in Bolivia to network

11 February 2019 Consultancy.lat

Global professional services firm BDO has expanded its footprint in Latin America with the addition of a new member firm in Bolivia. 

The firm, trading as KPI Auditores y Consultores, was founded in 2010 and is managed by a team of seven partners, with managing partner Marcelo Berthin at the helm. Six of the new firm’s seven partners have a background at BDO, while the group also bring experience at tier-one accounting and consulting firms including EY, PKF and PwC to its new parent. KPI, previously affiliated with rival network Antea, which it joined in 2014, has been rebranded as BDO Bolivia. 

“BDO Bolivia’s goal is to deliver outstanding audit, financial advisory, tax, consulting, and digital services to clients,” said Berthin, who has been leading the firm since 2014, after serving a large bank, the United States Agency for International Development (USAID; a US agency that battles extreme global poverty) and EY, where he spent a decade in the firm’s audit department. While the firm works for clients across a range of sectors, its focus lies on clients in manufacturing, mining, not-for-profit, investment services and agriculture.

BDO adds professional services firm in Bolivia to network

According to Berthin, formerly KPI Auditores y Consultores will be able to benefit from BDO’s global reach – the world’s fifth largest accounting group has over 80,000 employees in 160+ countries – and the cross-border work which flows out of the network. “The recent increase in business enquiries from the UK, Germany, Panama, Chile and Brazil that we’ve received through BDO’s global organisation confirm this and points to further expansion for BDO in Bolivia.”

He added that the local teams based in La Paz (headquarter) and Santa Cruz will also be able to tap into BDO’s deep industry and functional expertise.

Commenting on the expansion in Bolivia, Albert Lopez, BDO’s Regional CEO for the Americas, said: “I am very pleased to welcome a leading firm in Bolivia to BDO. With significant experience in Bolivia, servicing national and international companies and institutions, the team have an established reputation that will launch BDO onto new paths of growth in Bolivia. The new firm’s ability to provide integrated solutions to its clients in the country will, when combined with BDO’s global reach, see business coming in from the wider Latin American region and beyond.”

Across Latin America, BDO has more than 5,100 professionals working from 63 offices in 23 countries. The firm’s largest offices are located in economic hotspots such as Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru and Uruguay. 

Late last year, professional services firm Andersen Global touched in Bolivia with the addition of Tufiño Villegas to its network. The tax and legal advisory was founded in 1995 and has offices in capital city La Paz, Santa Cruz and Cochabamba.