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skimgroup.com
SKIM |
News | Ecommerce
An overview of SKIM news in Latin America:
Consulting industry
Expertise
Ecommerce
1
Marketing
1
Industry
Retail
1
Themes
Global news
10
The authenticity gap: What Gen Z really think about brands
A global study from SKIM has found that young consumers from around the world value transparency above all else, while nearly a third reject brands for “trying too hard” with forced messaging.
18 February 2026
1
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