PwC launches its Google Cloud AI Experience Zone in Brazil

11 September 2025 Consultancy.lat

Big Four firm PwC has opened a Google Cloud AI Experience Zone in Brazil, its first in Latin America.

Launched in November 2024, PwC’s Google Cloud AI Experience Zones are a hub where customers can experiment how artificial intelligence solutions hosted in the cloud can help them transform their business, enhance productivity and maintain regulatory compliance. The spaces also give customers an environment to engage with AI algorithms, Generative AI solutions, and AI agents.

“Our Google Cloud AI Experience Zones help showcase how PwC’s industry-specific solutions built on Google Cloud technology, including Gemini, can revolutionize digital and business transformations for our customers,” said Jason Ruge, partner at PwC in the US.

After initially launching in the US and India, PwC has over the past two years opened Google Cloud AI Experience Zones around the world, with Brazil now the first country in Latin America to welcome the hub.

The Brazil hub will enable Brazilian clients to test innovative solutions, experiment with Google Cloud’s latest AI capabilities, and co-create new business models.

While designed to benefit organizations across industries, the space will have a special focus on agribusiness – helping producers, supply chains, and related industries adopt AI to boost productivity, improve sustainability, build resilience, and enhance agribusiness value chains.

PwC partner Alan Dias emphasized that the new space will be designed to move ideas into action: “The Google Cloud AI Experience Zone will foster an environment that promotes experimentation, accelerates AI adoption, and empowers organizations across Brazil and Latin America to reimagine their businesses while achieving meaningful outcomes.”

“We’re excited to expand our collaboration with PwC to help enterprises across Latin America successfully adopt, deploy, and optimize Google Cloud’s AI,” said Javier Carrique, Director of LATAM Partner Ecosystem & Channels at Google Cloud. “Together, we will empower businesses to use AI to accelerate innovation, boost efficiency, and deliver better outcomes for their customers.”