Publicis Sapient enters Latin America with acquisition of Practia

Global professional services firm Publicis Sapient has made its entry into the Latin American market with the acquisition of Argentina-based Practia.

Founded in Argentina in 1995, Practia is one of the continent’s larger digital transformation and technology consulting companies. The firm works for over 1,000 clients, across a range of industries, from retail and telecommunications to healthcare and financial services.

The deal sees Publicis Sapient instantly establish a strong footprint in the Latin American market, adding around 1,300 employees and offices in Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay.

“The addition of Practia marks our exciting entry into a new market and one of the world’s fastest-growing regions for digital business transformation. It will also create a nearshore delivery platform that will allow us to better serve our clients in North America,” said Nigel Vaz, CEO of Publicis Sapient.

Latin America becomes Publicis Sapient’s third major location within its delivery center network, alongside India and Eastern Europe.

“The addition of Practia will enable Publicis Sapient to break into Latin America and further grow its geographic footprint, as well as expand its digital business transformation capabilities and global distributed delivery model,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

The purchase comes hot on the heels of Publicis Sapient buying Salesforce consultancy Tquila in Australia, and continues a string of deals closed worldwide in recent years.

Publicis Sapient has over 20,000 people operating from 53 offices worldwide.