Llorente & Cuenca launches Comms Community platform

Llorente & Cuenca, the public relations, communications and management consulting firm has launched its latest professional development innovation, a network connecting LL&C professionals across Latin America and Europe.

Comms Community is a platform for personal and professional development with over 1,500 members throughout Spain, Portugal and Latin America. The network will help to promote social and professional development between Europe and Latin America. 

Llorente & Cuenca (LL&C) was founded in Spain and today the firm is still headquartered in Madrid. The consulting firm began operating in Latin America in 1998, when it first opened an office in Peru. Since then, LL&C have expanded into ten countries across Latin America, the Caribbean and the United States.

The new platform will help professionals on either side of the Atlantic connect and develop. According to the consulting firm, “the spirit of this project emanates from our founding manifesto that condenses our belief. We believe that the word is the most powerful tool of transformation created by man and that its good use creates the climate of trust and understanding on which progress is based.”

By improving the connection that LL&C professionals share, the consulting firm aims to solidify its employees’ – past and present – constantly evolving community. Keeping the network together allows for cross border innovation, promotes synergies and helps draw ex-LL&C staff back to the firm.  

"Communication professionals must know each other, challenge each other and exchange visions. Only then will we raise the value of our profession and manage to transform it,” says Carmen Gómez Menor, LL&C’s Corporate Director.

Based on three functional areas, Comms Community will bridge networking, advanced training and career counselling. The career development sections will include executive led coaching sessions, networking with experiential meetings, generational meetings and special invitations to top level forums.

"We wish that all those who have been part of the company find in us support and a platform of momentum to achieve their goals,” said Director Talent, Marjorie Barrientos. 

Adolfo Corujo, Partner and Corporate General Director of Talent Organization and Innovation said: “The formation and development of knowledge are fundamental pillars of our activity. Sharing it among different generations, countries and sectors is a challenge we want to lead.” 

Llorente & Cuenca earlier this year posted a profit of $44.8 million, up 7.6 percent over the year to 2017. This profit reflects the firm’s ambitions to grow across Europe and the Americas and has enabled 2017 to become a year of senior promotions. The firm has recently added two new partners, given 20 percent of its staff promotions and hired Gerard Guiu of FC Barcelona as its international business development director.

José Antonio Llorente, the consulting firm’s founding partner said earlier this year: “2017 has been a good year for the company, seeing our growth remain at a sustained pace, something which we hope to keep achieving until doubling our turnover within the next five years.”